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various enterprises to launch WeChat official account, and play different roles in issuing official account information and directly interacting with customers according to their functional …
Development path, effect evaluation and new operation strategy are the development direction of government WeChat in the new time period.As of 2017, government WeChat research has been in its fifth year since 2013, and its development status, including features, functions, construction issues, and value, has been in a relatively complete stage.
Most WeChat Government Official accounts are underutilized. Deficiencies exist in their information architecture, operation strategy, and interaction design. The effectiveness of public service delivery on social media depends on the legal and policy environment. Governments should collaborate with the private sector in the construction of official accounts.
Example of WeChat Mini Program. Image from Respond.io. Mini Programs Integration: Mini Programs are small applications embedded within the WeChat platform, offering a wide range of functionalities like e-commerce, …
Abstract: Since the establishment of the People''s Republic of China in 1949, museums have been considered crucial institutions for the preservation and transmission of Chinese culture, civilization, and history. As …
Addressing the role of the state in shaping the (mediated) public sphere . in China has a long tradition in the literature. [49]; ... WeChat also features ''public accounts '' ...
With a particular focus on WeChat public accounts, this investigation responds to two critical research questions: first, what differentiates official party-state social media …
WeChat, released in mainland China in January 2011, markets itself as a "Swiss Army Knife app" (Clover, 2016) offers, inter alia, text, voice, and video communication …
The growth of Chinese government WeChat official accounts, including the TMB account (the subject of this study), is still in its preliminary phase. The TMB account, which was designed to be a general platform for all traffic-related services, has turned out to be a lookup tool.
As a product of social media, WeChat Public Account is a new way for tourism destinations to utilize its social attributes to carry out marketing, and it is also an important way …
On October 1, 2013, the State Council of the PRC issued a document that explicitly pushed local political institutions and public service offices to create accounts on WeChat (General Office of the State Council, …
Additionally, the results underscore the significance of WeChat official accounts as a novel mobile social media platform for conveying health-related information during the …
thods, text format, etc., we study the current communication status of government WeChat official accounts in the current short video era, and provide reference opinions on how government …
applet, public account [3]. In 2017, the number of WeChat public accounts reached 10 million with 3.5 million active public accounts, and the number of active users stood at 719 million people …
Posting & Purpose. Service Accounts can post four times per month, but can post up to four articles at a time.. Subscription Accounts can post once a day, allowing for regular communication with followers.. If creating …
WeChat is one of the most important signs of the new media era; WeChat public platform is one of the most important carriers in the new era. It has set off a micro-revolution in …
This paper conducts a thorough review of the current state of archival education within Mainland China. Furthermore, it endeavors to explore the future developmental trends …
The operators of the WeChat Public Account will send a notification to inform account users of platform censorship, explaining that "a large number of people have reported your article, so …
Government WeChat matrix, which has played an important role in the openness of government affairs, public opinion supervision and public services, is one of the main forms of e …
With a particular focus on WeChat public accounts, this investigation responds to two critical research questions: first, what differentiates official party-state social media …
Enterprise Technology and Development, 2021 (1): 107-109. [8]Jiang Chenli. Research on the application of WeChat Public Account marketing in tourism. Journal of Changchun Normal …
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